New retail will trigger a new round of brand trans

2022-07-22
  • Detail

In the future, the competition in the brand field of aluminum doors and windows must be about "new retail"

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new retail includes many contents. In addition to strengthening the stickiness of online and offline and opening up two-way channels, it also needs to carry out layout from many aspects, such as artificial intelligence, consumption upgrading, cultural upgrading, product iteration and new packaging of product stories. In order to understand its definition in depth, it is best to start with the three changes brought by the new home retail to the home circulation industry

new retail empowerment, three characteristics of the reform of the door and window circulation industry in 2018

1. The new retail empowerment of aluminum door and window brands makes the industry pay more attention to online and offline integrated operation, makes e-commerce brands go deeper offline, and physical enterprises accelerate to move online

it can be said that new retail has not been uniformly recognized. From the first "new retail" report released by the circulation industry promotion center of the Ministry of Commerce in September 2017, new retail is a comprehensive innovation and evolution of commodity trading methods with consumers as the core, efficiency improvement and cost reduction as the purpose, and technological innovation as the driving factor

it is understood that the concept of new retail of aluminum door and window brands has been projected into the pan door and window industry, resulting in three characteristics - online and offline integrated operation, e-commerce brands going offline, and physical enterprises moving online. This has also led to significant changes in the door and window circulation industry - online and offline door and window retail formats are constantly changing

2. The rivals of aluminum door and window brand giants are no longer other aluminum door and window stores, but Alibaba's online traffic giants such as Taobao, tmall and jd.com

at present, it is not only the original aluminum door and window brand giants or small and medium-sized enterprises that aim at the big cake of the aluminum door and window industry. The phenomenon of cross industry invasion is increasing, such as Taobao, which strives for offline traffic entry by making offline aluminum door and window brands. It can be said that the retail formats of aluminum doors and windows brands, whether offline or online, have been making attempts in recent years, trying to transfer from familiar traffic acquisition direction to unfamiliar traffic entry

the most obvious feature is that the brand giants of aluminum doors and windows are cannibalizing monomer enterprises from offline, and the online giants are invading the offline traffic entrance. These two points will become the long-term development trend of aluminum doors and windows brands. When we pay attention to the changes of aluminum door and window brands, we can no longer only focus on the original aluminum door and window store enterprise queue

3. The new retail will trigger a new round of brand transformation of aluminum doors and windows - the aluminum doors and windows brand will enter the era of oligarchy, regional small stores will disappear in the future, and local leading markets are likely to be divided. In the future, the regional small stores of aluminum door and window brands will disappear, and the share of offline giants will be higher and higher. This means that the oligarchy era of aluminum door and window brands is coming, and it will also trigger a new change in the offline aluminum door and window retail industry

in addition to the above three characteristics, the circulation field of aluminum doors and windows is now facing the occupation of giants or capital parties, which is also the key content mentioned at the beginning of the article. However, this phenomenon will have a certain impact on the national offline aluminum door and window stores, and will also accelerate the emergence of aluminum door and window stores and aluminum door and window brand giants. After the battle of offline aluminum door and window stores is over, the empowerment of aluminum door and window brands by online giants will also make the connection between online and offline closer

in the future, the competition in the brand field of aluminum doors and windows must be about "new retail". It includes a lot of content. In addition to strengthening the stickiness of online and offline and opening up two-way channels, it also needs to carry out layout from artificial intelligence, consumption upgrading, cultural upgrading, product iteration and new packaging of product stories, which are specifically reflected in two aspects:

on the one hand, the online expansion of aluminum door and window retail industry needs to be supplemented by offline physical retail, and the cooperation between online and offline enterprises will become more and more obvious

on the other hand, the display of online aluminum door and window brands also needs to achieve more technological improvements. Therefore, more innovations of aluminum door and window brands will have the opportunity to be reflected in 2018. Therefore, 2018 will be a year full of surprises, unknowns and innovation, and this spring breeze about the "new retail" of aluminum alloy doors and windows has just begun to blow

[Mingzhu Chuangzhan doors and windows http://www.mz588.com 】

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